The objective of this advertisement is to inform the audience that identity theft can happen to anyone. The purpose of the first page is to get the attention of the audience. The second page outlines the importance of having a Citibank credit card because of the risk of identity theft. The graphic used in the first page is unusual in a magazine because it is not an attractive person. This may confuse the audience, and provoke them to turn to the next page. The general message from this ad is that Citibank credit card is the safest credit card to have out there with the risks that people face in the current financial world.
This ad for Wendy's fast food is trying to obliterate the notion of all fast food chains being unhealthy. It targets people who want to lose weight, and also people who would not normally eat any fast food. They want the audience to beleive they can eat fast food and lose weight simultaneously. The graphics and simple texts allow for the ad to reach people of all different backgrounds and education levels. The colors and background of the ad are attention grabbing and mezmorizing. The background specifically puts more focus on the actual food, and makes it look appetizing.
This ad for Xenadrine EFX focuses on both overweight people and those who are healthy with their body image who are looking for a quick and easy way to lose weight. The ad wants the audience to go out and buy this diet pill, while at the same time focuses on the idea that losing is as easy as taking a pill. The audience is also expected to beleive that taking the pill is not dangerous. The ad focuses on the idea of losing weight but not on the health hazards or side effects of taking this diet pill. The woman in the bathing suit is used to attract both sexes. Men may take Xenadrine in hopes of meeting a girl like this, and women may think that they can look like this.