(3-1=2 Ad Analysis)

Primary Target Audience: women age 16-35, hygenic/appearance-conscience

*Leads the consumer to believe that if they buy this product, their hair will be left restored and beautiful, with no split ends.

*Wants consumer to believe their hair will end up like the woman displayed in the ad.

*The ad places major importance on her hair, almsot 50% of the page is her hair. Her hair is portrayed as perfectly straight. The bottle of cream is shown as well, demonstrating to the viewer what they are looking for in the store. The common before and after depiction, lets you see the potentiality of the product.

*Ultimately wants the consumer to strongly care about their appearance, and demand perfection from their hair.

 

Primary Target Audience:: women age 18-50, professional, upper-class, elegant-type

*Leads the consumer to believe that their appearance will be more elegant with a Tiffany's product displayed. In other words, Tiffany's will enhance your appearance, sending off an upper-class look. The perfume stresses the idea that elegance can take form in a fragrance as well.

*Leads the consumer to purchase such products in an effort stand out among their peers or in social situations.

*The ad primarily focuses on three things: the dress, bracelet, and perfume. The consumer is immediately drawn to the dress because it appears extremely expensive and elegant. The bracelet, being a Tiffany's product, is contrasted up against the dress, drawing attention to the wrist and hand area where another product is displayed--the perfume. All three things give off a classy look, ultimately driving the consumer to envy "the look" of this woman--wanting the same "look" for themselves.

*The background color of the ad meshes with the colors in the dress. The greenish, sea-foam color is Tiffany's signature shade.

*The phrase "Pure Tiffany" is extremely subtle, as if the name Tiffany stands just fine all alone.